In 2000 SCI* launched Dignity Memorial™, the new national brand name for its funeral homes. SCI selected Saxton-Ferris to execute the new branding strategy in the Yellow Pages, based both on our capabilities and excellent references from other Saxton-Ferris clients. The challenge was to develop a program that gathered all the funeral homes and cemeteries under one brand name without sacrificing the equity of the local names. Further, SCI mandated an aggressive budget reduction. Together we developed a plan that positions Dignity Memorial™ as a leader in service, quality and value in the US and Canada, and Saxton-Ferris met the budget requirements

*SCI is the world's largest network of funeral, cremation, and cemetery services.